Creating A Complete Sales Funnel From Facebook Ads

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When implemented well, Facebook Ad campaigns offer one of the greatest returns on investment online.

For small or early-stage businesses who don't yet have the budget or expertise for Google Ads or the time invested for inbound marketing, creating a sales funnel from Facebook Ads is quickly becoming a proven way to increase awareness, generate leads and (ultimately) boost sales.

This webinar will give you a complete walkthrough!

Key Takeaways

  • Understand the concept of a Facebook sales funnel and the essential elements of the funnel: campaign concept and value proposition, source of traffic, target audience, optimized website experience, "fill-the-gaps" strategy and lead nurturing/segmentation
  • Brainstorming a campaign concept and value proposition
  • How to set up an optimized Facebook Ad campaign – covering objectives, targeting, design and budgeting
  • How to optimize your visitor's website experience to maximize the percentage of Facebook ad "clickers" who convert – landing pages, popups, etc.
  • Difference between "direct to sale" funnels and lead generation funnels
  • See examples of email drip campaigns which turn leads from Facebook Ads into customers
  • Learn how to track your Ad campaign's ROI

Presented by James Scherer

Content Manager, Wishpond

James Scherer is content manager and strategist at Wishpond, a platform which makes it easy to create complete marketing campaigns from a single tool.

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