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Creating A Complete Sales Funnel From Facebook Ads
When implemented well, Facebook Ad campaigns offer one of the greatest returns on investment online.
For small or early-stage businesses who don't yet have the budget or expertise for Google Ads or the time invested for inbound marketing, creating a sales funnel from Facebook Ads is quickly becoming a proven way to increase awareness, generate leads and (ultimately) boost sales.
This webinar will give you a complete walkthrough!
- Understand the concept of a Facebook sales funnel and the essential elements of the funnel: campaign concept and value proposition, source of traffic, target audience, optimized website experience, "fill-the-gaps" strategy and lead nurturing/segmentation
- Brainstorming a campaign concept and value proposition
- How to set up an optimized Facebook Ad campaign – covering objectives, targeting, design and budgeting
- How to optimize your visitor's website experience to maximize the percentage of Facebook ad "clickers" who convert – landing pages, popups, etc.
- Difference between "direct to sale" funnels and lead generation funnels
- See examples of email drip campaigns which turn leads from Facebook Ads into customers
- Learn how to track your Ad campaign's ROI
Presented by James Scherer
Content Manager, Wishpond
James Scherer is content manager and strategist at Wishpond, a platform which makes it easy to create complete marketing campaigns from a single tool.
Register at www.webcasts.business2community.com.