Nathan Kontny, CEO of Highrise, Shares Why CRM Software is Critical for Small Business Success
Overview On this episode of Business Insanity Talk Radio, we first talk about customer relationship management (CRM) software and why it is so important for small businesses to have. Then, we'll show you how you reading body language in a sales conversation can help close the deal. Plus, every day we hear that it's a digital economy. That we live in a digital world. That we need to transform our companies to become digital…but what does that really mean? We sort it out for you. Finally, a former NFL cornerback helps us prepare for Super Bowl Sunday. Take notes for next year!
Segment 1 Nathan Kontny is the CEO of Highrise, a simple and easy to use CRM for entrepreneurs.
1:30 – Why do small businesses need CRM software?
3:00 – Why do CRM implementations fail?
6:30 – How long does it take to implement Highrise?
8:00 – The keys to making a CRM work for your business.
9:15 – Exciting new Highrise features coming soon!
Segment 2 Jim McCormick has shaped capital campaigns, sales strategies, and major donor programs for clients from the National World War II Museum to multiple international companies. The coauthor of the best-selling "The First-Time Manager" and "Business Lessons from the Edge", Jim is the former COO of the fifth largest architectural firm in the U.S. Jim is the author of the new book "Body Language Sales Secrets".
15:30 – Why don't sales professionals pay more attention to their body language?
16:15 – How to mirror your prospect's body language without mimicking them.
18:45 – Is a prospect's body language more truthful than what they say with words?
19:45 – How do you figure out if the person you're talking to is the ultimate decision maker?
21:00 – How your body language should change depending on your selling technique.
21:45 – Why doesn't fear selling work?
23:30 – The danger of sales calls via video call.
Segment 3 Michael Gale is the co-author of the Wall Street Journal Bestseller, The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age. Michael founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry's primary data toolsets for market¬ers, used by over 20 brands and used to model over $4 billion in marketing and sales investments.
31:00 – The "digital trap" companies fall into.
32:15 – Why do companies need to be digital? What are the consequences of failing to digitally transform?
33:45 – Why are only 20% of companies seeing any return from digital transformation? What mistakes are businesses making as they try to keep up digitally?
Segment 4 Barry Moltz shares how to get your business unstuck
40:30 – Do any of these sound familiar?
41:15 – How to take your business to the next level.
42:45 – What's in the Unstuck course?
46:00 – Special offer code.
Segment 5 Jason Sehorn is a former NFL Cornerback, who spent nine years as a member of the New York Giants ('94-'02) and one with the St. Louis Rams ('03). He was part of the Giants 2001 NFC Championship team and was an All Pro during his career. Following his retirement from the NFL, Sehorn has done a great deal of television work. Most recently he has been a college football analyst for ESPNU in Charlotte, NC.
49:30 – The three ingredients to a great Super Bowl party.