Chaos Eradiating Officer (CEO) Susan Fennema Helps Small Business Owners Gain Control of Their Lives
On this episode of Business Insanity Talk Radio, we first talk about how to get small business owners away from the brink of chaos by documenting processes, procedures, and policies. Then, one of the biggest problems for entrepreneurs is how to fund their business. We'll show you why bootstrapping is a trap and how to get investor money without selling your soul.
Plus, 10 years after the Great Recession, a big challenge for small businesses is retaining the talent they have, especially when that talent consists of Millennials. We'll discuss what Millennials are looking for in a job and why they switch jobs more often than the previous generation. Finally, we'll show you how to be an investor that makes a social impact.
Segment 1: Susan Fennema is the Chaos Eradicating Officer (CEO) of Beyond the Chaos, a consultancy helping small business owners gain control of their lives through better processes, organization, and structure of their business operations and projects.
1:30 – Why small businesses need systems: process, procedure, policy.
2:45 – How to start documenting your small business processes and procedures.
4:00 – What is the difference between process, procedure and policy?
5:30 – The most important processes to have in your small business as you grow.
7:30 – How to actually write down the processes and procedures in your small business. How do you store and share these systems with your team?
9:30 – The risk of not documenting your processes, procedures and policies.
Segment 2: Jenny Kassan has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor and finance innovator. Her new book is Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul.
15:30 – Why entrepreneurs shouldn't just use their own resources and self-fund to maintain control of their vision.
17:00 – There are so many other kinds of investors out there besides venture capitalists. How do you find the best type of investor for your business?
19:00 – How to get investment money without selling your soul.
20:15 – How do you know if an investor is a good fit?
21:30 – What goes into a winning pitch for investors?
22:45 – What do non-professional investors look for?
Segment 3: Aaron Levy is the Founder and CEO of Raise The Bar, a firm focused on helping companies address the problem of millennial turnover.
31:00 – Do Millennials actually leave jobs as often as we think they do?
31:30 – Aaron shares the three main reasons why Millennials leave their jobs.
33:00 – Understanding how Millennials grew up is essential to understanding millennials in the workplace.
34:30 – How the mid-life crisis shifted to a quarter-life crisis.
Segment 4: Morgan Simon is the author of REAL IMPACT: THE NEW ECONOMICS OF SOCIAL CHANGE. She is a widely recognized leader in impact investment who builds bridges between finance and social justice.
40:45 – What is the definition of social justice?
41:30 – What is the connection between finance and social justice? What does an impact investor do?
42:45 – What do you say to the skeptics?
45:30 – What's your favorite impact investing story – a project that fulfilled its potential and made the kind of positive social impact the investors hoped for?
Segment 5: Barry Moltz shares how to get your business unstuck.
49:30 – Do any of these sound familiar?
50:15 – How to take your business to the next level.