Starting a business is an exhilarating process. Unfortunately, all too many entrepreneurs fail to realize that the 'build it and they will come' theory simply doesn't hold true, particularly for online businesses. You may put years of work into your business plan, but unless you are prepared to go all out with your marketing strategy, you may not enjoy the success you feel you deserve. Startup marketing can often prove challenging due to lack or time or budget, but even so, there are some important bases to cover if you want to make a name for yourself.
Build an influential network
The foundation of any low-cost marketing strategy is to form a strong network of online influencers. They will be the engine behind your brand, pushing it forward and keeping the momentum. Inspiring others to share your brand because they are genuinely interested in what your offer is an incredibly powerful marketing tool. If you want my advice, start engaging with influential people today. Follow them on social media, share their content, interact with them and comment on their posts. The idea is to get them to notice you – without becoming a nuisance. Remember to include a link to your site somewhere along the way.
It's easy to find key influencers using a content marketing tool like Buzzsumo, which allows you to find websites and blogs that are relevant to your market and keywords.
Have a blog strategy
You're kidding yourself if you think your online business can get by without a blog. Nowadays, it's really considered a prerequisite feature of a modern marketing and communications strategy. 60% of marketers say blog content creation is their top inbound marketing priority (source).
A company blog is one of the best ways to boost the web presence of your business, and it also gives you more to say and share on social media. Blog posts also provide a valuable research tool for online shoppers: 79% of whom spend 50% of their shopping time researching products online (source). Develop your editorial strategy wisely, appoint good copywriters and treat your blog as the public face of your brand.