Did you know that using images in your blog posts can help you get 94% more engagement, shares and likes for your content?
Don't believe me? Check out this blog post by Hubspot.
These additional stats about visual content from Kissmetrics state that 65% of people are visual learners and visual aides are 43% more persuasive.
I don't know about you but over the last 5 years or so, I've seen a lot more visual content used online. Maybe it's because people connect more and engage with visuals…since 90% of information transmitted to the brain is visual.
Riddle me this…(since we know that visual content is the bomb diggity)
Why is it that so many blogs are not taking the extra step to add branded images to their posts? I'm guessing it's either because:
- Peeps are not sure how to create them
- Folks don't understand that "branded" images can pull a double duty for digital marketers
Allow me to illustrate:
I've been using Twitter for a few years now to get more exposure and eyeballs to my brand. I know that a lot of peeps think that Twitter is not a good social media network to use. But I beg to differ.
Take a look at the screenshot below:
This is a screenshot of one of the blog branding kits that I offer in my online store. You can see from the analytics that it generated some links and clicks to the site.
I firmly believe that one of the main reasons people took interest in the tweet was BECAUSE of the graphic attached to it. Since images are attached to my tweets they are doing a couple of things for my business:
- They are effectively "branding" my social media content
- It helps people recognize my brand easier
Here's another piece of content that was auto-shared to Twitter via Revive Old Posts.
Branded Blog Post Image Showing up in Twitter via Revive Old Posts
One of the reasons that I love using this tool is because it automatically adds an image to my tweets as they are shared on auto-pilot to the network.
#ThisIsBOSSstuff yall. If you're not using some sort of auto-sharing tools as a part of your content marketing strategy, then it's time to get er done.
Okay y'all i'm off the soapbox. But hopefully you get the point…
What Using Branded Blog Images Does for your Biz from a Digital Marketing Perspective
If you have not been branding your content with blog post images…either because you're not sure how to design them or you don't see the value in the them, I hope that this will change your mind:
#1: They dress up your content and make it look professional.
I can feel you shaking your head at me like..ummm " Yea Kim, tell me something that I DON'T know".
No but seriously, they will make your content look professional. With the amount of content there is floating around on the web, you want to do everything that you can to make yours stand out and get noticed. If you're not sure how to design branded blog post images for your content, this will help.
I can't tell you the number of times I've have people tell me when I asked them how they found me that it was because they saw one of my posts on social media!
#2: They make your content easier to spot online and get "noticed"
This all goes back to the content shock that we are experiencing as digital marketers. I don't know where the heck I've been but this was one hell of a blog post that sparked a lot of dialogue in the online world from Mark Schaefer.
Mark went on to say that because there is sooo much content out there on the web that it's almost impossible for new business owners to get their content "seen".
And it's true. This my friend is where your content can stand a bit of a chance of getting noticed. So yea…take time to brand your graphics.
#3: Branded blog images give your blog a streamlined look!
Here's what I mean….
Every blog post that you see on my blog has the same look and feel to it. This is great for branding but it's also great making your blog's design more cohesive too.
Check out the blog posts below (to see what I mean):
Branded Blog Posts from YCG
Yep…so whenever someone sees your blog content promoted , they will know oh hey….that's from Xs' blog at XYZ.com. Plus, you will start hearing people compliment you on how well your blog looks because the design is cohesive.
Tools + Tips for Creating Branded Blog Images
You all know that I am a DIY'er to my soul. If you don't have a lot of time and don't want to spend all friggin day trying to design graphics to brand your blog, then here are a few apps to try:
#1: Canva (to design your images)
You guys already know that I am a huge Canva fanatic. It's the program that I use to design all of the images that I create for my blog and pretty much every graphic that I have in my visual arsenal.
Canva has a ton of pre-made templates that you can edit, customize and add your own design flair to…definitely check them out.
#2: A Color Palette Picker to Brand your images with a unique color scheme
Please don't go Picasso on me and try to use too many colors yall. Please. Use 2-3 colors max. If you're not good with choosing colors, this tool will help you because it already has done the heavy lifting for ya.
Think about it like this: If you go too overboard with the colors, you are making it hard for people to recognize your branding. So… don't think that you have to do too much!
#3: Add high quality images to your blog posts
You've ever looked at someone's images and thought "Why are they so grainy"? Well it's prolly because they are not using the right size image.
So, What Do You Think About Using Branded Blog Post Images? (Yay or Nay)?
If you don't have one I'd love to know why… If you do have one I'd love to know if they've have helped you improve your digital marketing.
Source: Kim George.