On this episode of Business Insanity Talk Radio, we first talk about how to resolve the workplace conflict inevitable in any company. Then, we share how to make better financial decisions and where to find more cash flow. Plus, learn the dos and don'ts of after-work activities, which are important but dangerous events to attend. Also, we'll share how you can achieve Stadium Status as a small business owner. Finally, billions of dollars are spent every year on branding for health and wellness companies, but effectively getting to the consumer is changing; we'll show you how.
Segment 1: Jamie Wright, Esq. is a highly sought-after millennial lawyer and crisis communicator in Los Angeles. She is currently an active practicing attorney and partner in Millennial Government Affairs ("MGA").
1:30 – How to foster open communication in your small business. 3:30 – How to establish good boundaries, while also maintaining open communication. 4:45 – How to you prevent office gossip? 5:45 – To help avoid conflicts in the first place, hire right from the start. 7:15 – The first step a business leader should take to resolve a conflict. 8:45 – At what point do these people need to leave the company?
Segment 2: Al Zdenek is CEO & founder of Traust Sollus Wealth Management, a boutique wealth management firm serving high net-worth individuals and families. He is the author of the recent book "Master Your Cash Flow: The Key To Grow And Retain Wealth".
15:30 – Why do entrepreneurs and small business owners generally make poor financial decisions? 16:15 – Where do you start in making better financial decisions? 17:15 – If your financial advisor makes you feel stupid, here's what you need to do. 18:30 – Make sure your business is designed to ensure you live the life you want now and in the future. 20:00 – Where to find more cash flow from everyday business decisions. 22:00 – How to set yourself up for retirement.
Segment 3: Sharon Schweitzer is a cross-cultural consultant, business etiquette expert and best-selling and international award-winning author, who has built a career around understanding cultural differences and the tremendous role they play in building strong and successful business relationships.
31:15 – How to handle after-work activities as an employee. 32:15 – How to learn the boundaries of an after-work activity. 33:15 – Alcohol best practices for after-work activities. 34:45 – Should you even go to after-work events? 35:45 – Bring conversation starters to avoid talking about work.
Segment 4: John Brubaker is a nationally renowned performance consultant and speaker. John is the author of numerous books, including: Hollywood Book Festival award-winner Seeds of Success, The Secret Playbook of Coach Morgan Randall, The Daily Game Plan, and The Coach Approach.
40:50 – What is "Stadium Status" for a small business person? 42:30 – Describe "narrowcasting" vs "broadcasting." How do successful musicians grow their audience by focusing on the superfans? 45:30 – Why would you give away a product to people who would be the first to buy it?
Segment 5: Vince Parry, a 30-year veteran of the health and wellness communications industry, is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service and product brands. He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand.
49:30 – What are the recent trends in healthcare branding? 50:30 – Healthcare branding is about "restoration of identity" not "celebration of identity". 51:15 – Marketing advice for health and wellness brands. 52:00 – How much influence do healthcare brands have over the purchasing decision over a doctor?