You see, things have changed. To be the head honcho in your industry, it's no longer enough to just have a lead magnet, be sending emails and to do the occasional launch. Because there are a lot of people online trying to sell, you've seen it yourself right? You might have even wondered is this bubble going to burst. Especially when lots of people are selling the same thing. Well this year there will be a reckoning. This year expect the cream to rise to the top.
Why do you want to even be considered the top player in your industry? Well because the businesses and personal brands who will succeed this year will be the ones who are perceived as the leaders and the influencers.
So how do you become an Influencer and the top dog? By sharing content! No I don't mean just blogging. Let's stop for a moment and take another look at why content is important…
To publish content means to create and share useful information. This might consist of a blog post, video, infographic, interview, image, a song and so on. [When you create high quality content on a topic it gives you credibility and helps positions you as an authority in your niche. Sharing quality content also helps you get found online.
In the past it might have taken a bit of time to get your content in front of your audience, especially if you are just starting out. But the good news is that now you can quickly build your credibility and influence by using the Content marketing with a traffic and conversion strategy.
This is essentially sharing high value content and then driving traffic to that content via paid advertising like FB ads. When you are out there sharing quality content be it via articles, videos, micro-blogs or any other types content, then sending traffic to that content followed by a system to capture those leads AND remarket to those people, you're going to quickly be perceived as the go-to person in your industry.
All this means that there is a very real opportunity for you to become The Next Top Coach in your industry.
It's essential that if you want to be considered the go-to-person in your industry and find new customers easier, that you make it a priority to start your content marketing strategy now.