Guillaume Vidal Shares His Unique Co-CEO Arrangement With Business Partner Cole Zucker
In this episode of Business Insanity Talk Radio, we first talk about choosing a business partner and how a Co-CEO arrangement with your business partner could work for your business. Then, find out how having a great smile can actually help you in business and in life! Plus, one of the things that small biz owners are bad at is hiring the right sales people. We show you the exact three qualities to look for and how to evaluate these qualities in candidates during the interview stage.
Also, customers no longer buy products, they buy experiences! We discuss how to boost the customer experience so that you keep the valuable customers you have rather than spinning your wheels constantly trying to find new ones. Finally, we show you how to get your small business unstuck!
Segment 1: Guillaume Vidal is Co-Founder and Co-CEO of GREEN CREATIVE, an LED lighting manufacturer that shook a lighting industry dominated by long time household named companies. Vidal started the business with Cole Zucker in 2010 following their chance encounter in Shanghai.
1:30 – How did you reconnect with your now business partner?
2:15 – How did you decide to become Co-CEOs? How do you allocate the responsibilities?
4:15 – Importance of a strong co-founder and business partner and how to leverage the relationship for best success
6:45 – How do you prevent vendors from driving a wedge between you and your business partner?
7:45 – How do you develop a strong level of trust with your business partner?
9:00 – Why staying focused on one business is critical. Too many people are calling themselves serial entrepreneurs these days while none of their businesses are actually successful with people pivoting all the time.
Segment 2: Dr. Jamie Reynolds is recognized on an annual basis as one of the top orthodontists in metro Detroit. He is the author of the book World Class Smiles Made in Detroit.
15:00 – What role does a smile play in helping you land a job or get a promotion?
17:00 – How does a great smile help with your self-esteem?
17:45 – What do studies show about how just the facial expression of a smile makes a difference even when you don't feel like smiling?
19:15 – What should you do if you don't feel like you have a winning smile?
Segment 3: Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high-performing salespeople. Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, detailing his research and practice in identifying the non-teachable personality traits common to top producers.
31:00 – The three elements you should look for in a salesperson to ensure you never hire a bad salesperson again!
32:00 – How do you look for those three elements in an interview?
33:30 – An online assessment candidates can take that measures Drive in sales candidates.
34:15 – Examples of interview questions that measure Drive in sales candidates.
35:30 – The biggest mistakes small business owners make when interviewing salesperson candidates.
Segment 4: Joey Coleman helps organizations retain their best customers and turn them into raving fans. He has helped Whirlpool, NASA, Deloitte, the World Bank, Zappos, and other large organizations boost their customers' experience. He is the author of the new book "Never Lose a Customer Again".
40:45 – Why customer retention is the new customer acquisition!
41:45 – Why don't companies pay more attention to customer retention?
43:00 – People don't buy products. They buy experiences and relationships. What does this mean for companies?
45:15 – Where does the customer experience typically fall down in small businesses?
Segment 5:Barry Moltz shares how to get your business unstuck.
49:30 – Do any of these sound familiar?
50:15 – How to take your business to the next level.